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Uncategorized
September 13, 2019
Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media manager’s responsibility to prove that they are maximizing their social media investment. An essential part of building a successful social media strategy—and earning management buy-in— is establishing KPIs (Key Performance Indicators) that ladder up directly to your brand’s business objectives. For example, […]
September 6, 2019
It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything. For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]
August 22, 2019
Are you baffled by social media’s constant changes? Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book? Me too! Let’s downshift… Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
April 30, 2019
Someone is in the market for a new product or service. This begins the buyer’s journey into acquiring that service or product. Understanding the buyer’s journey and its stages is key for every business and organization. This blog will break down the buyer’s journey into three main stages. The first is becoming aware, second is considering and evaluating, and then finally deciding on whether or not to purchase the new […]
April 30, 2019
Back in the day when someone needed a plumber, they might have picked up the Yellow Pages (remember those?) or looked in a newspaper. Pre-Internet SEO – search engine optimization – involved taking your finger to scan across the largest ad on the page. Or perhaps the one that caught your eye. Today’s SEO is a little more complicated than that. When someone sits down at their computer or laptop […]
May 31, 2019
A blog is a simple, yet effective way to promote a business. When written well, blogs can position a brand as an industry leader; yet many marketers struggle to leverage this tool to its maximum effect. Here are five tips that can bolster your blog writing skills, craft successful posts and build the reputation your brand deserves. Tip #1: Know your audience To write good blog posts, keep your brand’s […]
June 25, 2019
As more users turn to LinkedIn to engage with industry professionals or to research career resources,, the platform changes to accommodate these needs. Some of these changes are more noticeable, like organic post geo targeting or profile tagging in posts. Other changes happen on the platform’s backend and on its Ads Manager. Here are some of the latest changes and things you can now expect from LinkedIn, both in terms […]
July 19, 2019
When it comes to newswire services, brand managers and communication directors have many options. From reach and cost efficiencies to the quality of monitoring and customer service, understanding the differences between newswire services can be especially difficult. As a newcomer to the PR industry, I’ve outlined what I’ve picked up on during my research on the differences among some of the most popular newswire services: PR Newswire, Business Wire, PRWeb, […]