As manufacturers and building industry organizations prepare for 2026, the budgeting process is taking place against a backdrop of economic uncertainty and shifting buyer behavior. Many B2B buyers,
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What is GEO and Why PR Must Lead this Strategy
The search landscape is evolving, and your content strategy must evolve with it. Generative Engine Optimization (GEO) is becoming a critical focus for communications and marketing professionals, particularly
5 Reasons Why Podcasts Should Be a Part of a Trade PR Strategy
In today’s increasingly targeted media landscape, building product brands are rethinking how they connect with their audiences. Podcasts have emerged as a powerful platform for visibility, education, and
GreenHouse Digital + PR announces key leadership and staff promotions
Three senior team members will take on expanded strategic roles as the Chicago-based agency strengthens its national client service and growth focus.ORLAND PARK, IL, JUNE 23, 2025—GreenHouse Digital
What Caught Our Eye at NeoCon 2025: Storytelling Strategy Every Building Product Marketer Should Know
NeoCon 2025 brought together the commercial interior design industry in that buzzing, idea-packed way only a trade show can. The booths were bold, the energy was high, and
Boosting Your Brand Visibility Through Construction Trade Industry Awards
When you think about public relations or marketing for building product brands, product award programs may not be the first tactic that comes to mind — but they
PR is becoming the new SEO—especially in the world of generative AI search
I just listened to a fantastic MOZ webinar on How to Appear in Generative AI Search, and as a PR professional in the building products/manufacturing space, here’s my
5 Low-Lift Video Content Strategies to Engage Your Audience
Let’s face it — in the building products world, results speak louder than marketing buzzwords. Your materials are made to perform, not pose. But here’s the shift: today’s
Trade Show Wins: How GreenHouse Helped Clients at AHR, KBIS & IBS 2025
Another trade show season is in the books, and at GreenHouse Digital PR, we’re reflecting on the value our clients gained from AHR in Orlando and KBIS/IBS in
How to Maximize PR Impact for New Building Product Launches
Launching a new building product is a major milestone, but ensuring it gets the attention it deserves requires a strategic approach. At GreenHouse, we specialize in developing and