Imagine the immense potential and countless growth opportunities that await building industry companies that effectively harness the power of public relations. With the right PR strategy and expertise,
Five Valuable Tips to Write an Enticing Press Release
Whether you’re opening a new facility, acknowledging a promotion, or releasing a new product, getting your press release in the hands of the media can boost your company’s
How to Land a Guest Blog in the Top 10 Most Read Articles on a Trade Media Website
Guest blogging, also called “guest posting,” is writing content for another company’s website. Guest blogging on contractor trade media websites is an excellent way for building product manufacturers
Harness the Power of Public Relations to Grow Your Sales of Building Products
If you are willing to invest your time and effort into it- media relations can be a powerful tool that benefits your business by increasing awareness within the
Handy Guide to Making Tradeshow Appointments with Media
It might be close to the holiday season, but what is also around the corner? Tradeshows! Whether held in person or virtually, tradeshows allow an exhibiting organization to
How do you know whether trade media relations is a fit for your building product brand?
Do you think your company could do a much better job of “getting the word out?” That phrase always begs the question: “getting the word out” about what?
Relationships Matter…Bring Publicity to your Client
Six to one…that’s the ratio today of public relations practitioners to journalists. To put this ratio into perspective…that’s almost a double increase in the last 10 years. Brands
A Case For Case Studies
As marketing professionals, we need to be skilled storytellers to attract readers and earn media coverage for our clients. This is especially important when it comes to demonstrating