The media landscape continues to evolve, creating new opportunities for B2B manufacturers to reach and engage their target audiences. While traditional outlets like print, television, and radio still
Part 2: Traditional Public Relations Metrics That Tell the Real Story
Public relations reporting has a reputation for measurement problems. Why? Not because public relations cannot be measured, but because too many reports rely on numbers that look impressive,
What is a Generative AI Press Release, and What Makes It AI-Optimized?
Generative AI is changing how people search online and how brands are discovered, understood, and trusted. As generative AI continues to evolve, these shifts accelerate. GreenHouse has been
Our Top 5 Blogs of 2025 and How These Ideas Can Support Your 2026 Strategy
As 2025 comes to a close, it is helpful to look back at the topics that shaped conversations in the building industry. The following blogs were among the
What is GEO and Why PR Must Lead this Strategy
The search landscape is evolving, and your content strategy must evolve with it. Generative Engine Optimization (GEO) is becoming a critical focus for communications and marketing professionals, particularly
Navigating 2025: Key Media Trends and Insights for the Construction and Building Product Industries
As sales and marketing managers in the construction and building product manufacturing sectors, you face unique challenges in telling your story and capturing attention in a crowded, rapidly
Unlocking The Potential of Trade Media Buying to Build Brand Authority
Traditionally, many have equated trade advertising solely with print ads, dismissing it as antiquated in today’s digital age. The prevalent argument against it often hinges on the perception
Elevate Your Building Product Business with Inbound Marketing and PR
Traditional marketing tactics alone can’t sustain growth in the modern business landscape. This is especially true for building product manufacturers. The industry is evolving rapidly, and so are
What is a Media Tour (and what does one look like?)
In the ever-evolving public relations landscape, a media tour has been an instrumental strategy for businesses aiming to secure widespread media attention for their startups or new products.
Why Building Product Manufacturers Should Consider Hiring a PR Agency
Imagine the immense potential and countless growth opportunities that await building industry companies that effectively harness the power of public relations. With the right PR strategy and expertise,