How to Reach the Do-it-yourself (DIY) Consumer

It’s no secret that the industry for do-it-yourself (DIY) home improvement retailing has observed notable growth during the COVID-19 pandemic. However, according to ReportLinker’s DIY Home Improvement Market

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4 Ways Building Product Manufacturers Can Use Pinterest for Marketing  

What is Pinterest? How is it useful for building product manufacturers? In comparison to social media apps like Instagram or Facebook, Pinterest is a visual discovery engine for

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The ROI of Social Media 

Businesses have operated online more than ever before. The costs of marketing online can be high, so it is important to think of ways to maximize spending. Businesses

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How to promote your online blog: A guide for Building Product Manufacturers

When planning your blog content, it’s important to consider what you want it to accomplish, as a company. More often than not, the primary goal is to drive

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Using Social Media to Improve Customer Service

Social media is an essential tool for your business that offers a way to provide great customer service. Having an active social media presence is vital to your

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Social Media Video: Step Up Your Strategy

Videos most likely make up a good portion of your social media strategy. However, in order to create desirable results, there are important dos and don’ts of sharing

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Best Social Media Content For Building Product Manufacturers

Social media is an ever-evolving game. As a company, it is important to stay on top of the trends that make sense for your industry. In the building

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How Social Media Marketing Can Help Grow Your Building Products Brand

Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it

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