Blog - GreenHouse Digital + PR
October 18, 2019

Social Media KPIs Your Business Needs To Track (Part 2): The KPIs That Really Matter.

In the first part of our Social Media KPIs series, we discussed the campaign goal Reach. Reach is important to measure if your social media campaign’s goal is to build brand awareness and to target as many qualified users as possible.  Reach includes KPIs like follower count, impressions, social mentions and share-of-voice. It’s important to remember that even though your content might reach thousands of followers, it doesn’t mean it […]
October 10, 2019

Four Social Media KPIs Your Business Needs To Track (Part 1): Social Media Reach Explained

Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond to companies that push products and sales anymore; instead, they want their favorite brands to join in the conversation and prove their value by building relationships and telling their stories. But how can you ensure that your company is sending the right message […]
September 19, 2019

Social Media Marketing Budget Breakdown: Develop a Comprehensive Plan for Future Success

Great! You have an amazing social media strategy all mapped out. Now what? Your social media budget is what comes next. Creating a solid social media budget can make or break your social media strategy. In this post, we’ll explain the advantages of proper social media budgeting, five factors to consider when you create a budget, and some of the average costs you can expect to invest in each of […]