NeoCon 2025 brought together the commercial interior design industry in that buzzing, idea-packed way only a trade show can. The booths were bold, the energy was high, and
Boosting Your Brand Visibility Through Construction Trade Industry Awards
When you think about public relations or marketing for building product brands, product award programs may not be the first tactic that comes to mind — but they
PR is becoming the new SEO—especially in the world of generative AI search
I just listened to a fantastic MOZ webinar on How to Appear in Generative AI Search, and as a PR professional in the building products/manufacturing space, here’s my
5 Low-Lift Video Content Strategies to Engage Your Audience
Let’s face it — in the building products world, results speak louder than marketing buzzwords. Your materials are made to perform, not pose. But here’s the shift: today’s
Trade Show Wins: How GreenHouse Helped Clients at AHR, KBIS & IBS 2025
Another trade show season is in the books, and at GreenHouse Digital PR, we’re reflecting on the value our clients gained from AHR in Orlando and KBIS/IBS in
How to Maximize PR Impact for New Building Product Launches
Launching a new building product is a major milestone, but ensuring it gets the attention it deserves requires a strategic approach. At GreenHouse, we specialize in developing and
How GreenHouse Helps Our Clients Prepare for Tradeshow Season
For building product manufacturers, tradeshows like the AHR Expo and KBIS (Kitchen & Bath Industry Show) are pivotal opportunities to connect with industry professionals, showcase new products, and
Navigating 2025: Key Media Trends and Insights for the Construction and Building Product Industries
As sales and marketing managers in the construction and building product manufacturing sectors, you face unique challenges in telling your story and capturing attention in a crowded, rapidly
Why It’s Acceptable to Repurpose Content: Repeating the Same Message in the Building Industry
In an era where content is king, marketing teams across industries face increasing pressure to create and distribute a constant stream of fresh, engaging material. For professionals in
How PR Strategy Impacts SEO Performance & How SEO Can Impact PR
Public relations (PR) and search engine optimization (SEO) are two distinct but interconnected disciplines that play crucial roles in modern marketing and communication strategies. PR professionals leverage various