Guest blogging, also called “guest posting,” is writing content for another company’s website. Guest blogging on contractor trade media websites is an excellent way for building product manufacturers
Harness the Power of Public Relations to Grow Your Sales of Building Products
If you are willing to invest your time and effort into it- media relations can be a powerful tool that benefits your business by increasing awareness within the
Handy Guide to Making Tradeshow Appointments with Media
It might be close to the holiday season, but what is also around the corner? Tradeshows! Whether held in person or virtually, tradeshows allow an exhibiting organization to
How do you know whether trade media relations is a fit for your building product brand?
Do you think your company could do a much better job of “getting the word out?” That phrase always begs the question: “getting the word out” about what?
GREENHOUSE DIGITAL + PR BECOMES A HUBSPOT SOLUTIONS PARTNER
Orland Park, Illinois — Today, GreenHouse Digital + PR, a boutique agency specializing in digital marketing and public relations solutions for the design and construction industry, has joined
After the Show: Getting the Most Out of Your Trade Show Leads
So after the initial investment in the trade show, you’re feeling pretty good. There was plenty of interest in your product or service, and you collected hundreds of
Lead Generation for the Building Industry: The Basics Explained
Having a lead generation strategy in place is fundamental to a business’s success. But many businesses struggle to generate high-quality leads or even know where and how to
How To Create The Best User Experience On Your Website
Organize your website and create the best user experience by using two very important elements. Does your website help the user solve their problem or answer their question?
Building Industry’s Guide to the Buyer’s Journey
What is the Buyer’s Journey in Digital Marketing? In short, the buyer’s journey is a buyer’s path to purchase. Your buyers don’t usually purchase your building products or
From SEO to ROI: How Keyword Research Can Boost Your Content Marketing Results
Before you can genuinely understand the basics of keyword research, you must understand what SEO (Search Engine Optimization) is all about and why it matters for your brand’s