Don’t let your efforts at attracting website and trade-show event visitors go to waste! Nurture Them With Inbound Marketing! Inbound marketing is a business methodology that turns leads
How Building Product Manufacturers Can Tap Into TikTok’s Influencer Community to Drive Awareness
Did you know TikTok has over 1 billion active users and the highest engagement rate compared to any other social media platforms? The truth is, it’s getting very
Get Discovered on Facebook: Tips for Building Product Manufacturers
Facebook has almost 3 billion monthly active users; of that, over 80 million users are on the mobile app. Studies show that 83% of women and 75% of
Lead Generation for Building Product Manufacturers: 30 Greatest Lead Generation Tips, Tricks and Ideas. Â
Check out these proven – yet often overlooked – lead generation strategies. Generating leads is a marketer’s single most important objective. Yet, only 1 in 10 marketers say
How to Leverage LinkedIn to Grow and Sell Your Building Products Brand
As marketing and sales professionals we invest a lot of time and resources to network, acquire leads and generate revenue, so identifying tools to strengthen and support these
Why You Should Prioritize Video for Your Social Media Platforms
From Instagram stories and reels to Youtube videos, social media channels prioritize video content on their platforms. Most businesses understand the importance of having a social media presence,
How to Reach the Do-it-yourself (DIY) Consumer
It’s no secret that the industry for do-it-yourself (DIY) home improvement retailing has observed notable growth during the COVID-19 pandemic. However, according to ReportLinker’s DIY Home Improvement Market
4 Marketing Ideas for Building Product Manufacturers this Father’s Day
Father’s Day is a great opportunity for manufacturers to utilize digital marketing techniques to promote their products. By adding some of these ideas into your marketing plan, you
How to Get General Contractors to Switch to Your Products
Want to become more effective in your messaging and marketing to general contractors? Let’s break down the role of these decision-makers, understand what drives their purchasing decisions and
3 Ways to Improve Your Marketing to Architects and Get Specified
Position your marketing strategy for success. For building product manufacturers, trying to get specified by architects may seem like an intimidating task, but it doesn’t have to be.