Let’s face it — in the building products world, results speak louder than marketing buzzwords. Your materials are made to perform, not pose. But here’s the shift: today’s
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Why It’s Acceptable to Repurpose Content: Repeating the Same Message in the Building Industry
In an era where content is king, marketing teams across industries face increasing pressure to create and distribute a constant stream of fresh, engaging material. For professionals in
6 Quick Spring Cleaning Activities for Your Marketing Strategies
As winter ends and spring starts to go into full bloom, the time of spring cleaning begins. You may be giving away clothes, cleaning the garage, sprucing up
SEO + PPC Integration and Why You Need to Implement This Now
We’ve all heard the stories of companies that have grown through the power of search engine optimization (SEO) and paid search advertising (PPC). These two powerful marketing channels
How to Land a Guest Blog in the Top 10 Most Read Articles on a Trade Media Website
Guest blogging, also called “guest posting,” is writing content for another company’s website. Guest blogging on contractor trade media websites is an excellent way for building product manufacturers
How To Create The Best User Experience On Your Website
Organize your website and create the best user experience by using two very important elements. Does your website help the user solve their problem or answer their question?
Building Industry’s Guide to the Buyer’s Journey
What is the Buyer’s Journey in Digital Marketing? In short, the buyer’s journey is a buyer’s path to purchase. Your buyers don’t usually purchase your building products or
From SEO to ROI: How Keyword Research Can Boost Your Content Marketing Results
Before you can genuinely understand the basics of keyword research, you must understand what SEO (Search Engine Optimization) is all about and why it matters for your brand’s
Marketing in a Time of Uncertainty
Nathan Furr, Associate Professor of Strategy at INSEAD, and Susannah Harmon Furr recently published a book titled “The Upside of Uncertainty.” It outlines how businesses can continue to
The Power of Business Storytelling in Content Creation
“People don’t buy what you do, they buy why you do it.” -Simon Sinek How does a business stand out in a landscape filled with competition? Even a