As manufacturers and building industry organizations prepare for 2026, the budgeting process is taking place against a backdrop of economic uncertainty and shifting buyer behavior. Many B2B buyers,
5 Reasons Why Podcasts Should Be a Part of a Trade PR Strategy
In today’s increasingly targeted media landscape, building product brands are rethinking how they connect with their audiences. Podcasts have emerged as a powerful platform for visibility, education, and
What Caught Our Eye at NeoCon 2025: Storytelling Strategy Every Building Product Marketer Should Know
NeoCon 2025 brought together the commercial interior design industry in that buzzing, idea-packed way only a trade show can. The booths were bold, the energy was high, and
5 Low-Lift Video Content Strategies to Engage Your Audience
Let’s face it — in the building products world, results speak louder than marketing buzzwords. Your materials are made to perform, not pose. But here’s the shift: today’s
6 Quick Spring Cleaning Activities for Your Marketing Strategies
As winter ends and spring starts to go into full bloom, the time of spring cleaning begins. You may be giving away clothes, cleaning the garage, sprucing up
Understanding the Role of Influencers and Brand Ambassadors for Building Product Brands
In the marketing world, influencers and brand ambassadors have become popular terms to describe individuals who can promote products and influence the opinions and behavior of their followers.
Strategic Partnerships for Building Product Manufactures
In the dynamic and competitive landscape of the building manufacturing industry, partnerships have emerged as a powerful tool for companies seeking to innovate, expand their market reach, and
AI and What it Means for Building Product Marketing and Communications Professionals
There has been a lot of talk about artificial intelligence (AI) recently—and for good reason. If you’re reading this, you’ve probably heard about ChatGPT. According to HubSpot, the
 Social Media Marketing for the Building Industry
It’s an exciting time as we are seeing the building industry experience significant growth, with more technology being introduced each and every day. Increased trends in social media
SEO + PPC Integration and Why You Need to Implement This Now
We’ve all heard the stories of companies that have grown through the power of search engine optimization (SEO) and paid search advertising (PPC). These two powerful marketing channels