Three noteworthy findings from Cision and PR Week’s latest 2020 Comms Report, based on a survey of more than 300 marketing professionals PRWeek partnered with Cision on a
The Importance of Integrating Your Marketing and PR Efforts
In the current digital age, roles and responsibilities are constantly changing and impacting one another. Remembering that we’re all in this together can have major benefits for your
Influencer Marketing for Building Product Manufacturers [Infographic]
Finding is the right influencer for your brand is essential to the success of influencer marketing. Be sure to asses the relevancy of an influencer before jumping into
What is the Best Press Release Distribution Service
When it comes to newswire services, brand managers and communication directors have many options. From reach and cost efficiencies to the quality of monitoring and customer service, understanding
Relationships Matter…Bring Publicity to your Client
Six to one…that’s the ratio today of public relations practitioners to journalists. To put this ratio into perspective…that’s almost a double increase in the last 10 years. Brands
A Case For Case Studies
As marketing professionals, we need to be skilled storytellers to attract readers and earn media coverage for our clients. This is especially important when it comes to demonstrating