It’s an exciting time as we are seeing the building industry experience significant growth, with more technology being introduced each and every day. Increased trends in social media
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How Building Product Manufacturers Can Engage Their Audience on Twitter
Twitter is a powerful platform with millions of engaged users every day. The latest number of daily active Twitter users globally is 396.5 million users. The challenge is
How Building Product Manufacturers Can Tap Into TikTok’s Influencer Community to Drive Awareness
Did you know TikTok has over 1 billion active users and the highest engagement rate compared to any other social media platforms? The truth is, it’s getting very
Get Discovered on Facebook: Tips for Building Product Manufacturers
Facebook has almost 3 billion monthly active users; of that, over 80 million users are on the mobile app. Studies show that 83% of women and 75% of
How to Leverage LinkedIn to Grow and Sell Your Building Products Brand
As marketing and sales professionals we invest a lot of time and resources to network, acquire leads and generate revenue, so identifying tools to strengthen and support these
Why You Should Prioritize Video for Your Social Media Platforms
From Instagram stories and reels to Youtube videos, social media channels prioritize video content on their platforms. Most businesses understand the importance of having a social media presence,
How to Reach the Do-it-yourself (DIY) Consumer
It’s no secret that the industry for do-it-yourself (DIY) home improvement retailing has observed notable growth during the COVID-19 pandemic. However, according to ReportLinker’s DIY Home Improvement Market
5 Creative Ways to Inspire Kitchen & Bath Designers to Use Your Products
While your company may excel in creating products for a kitchen or bathroom space, getting these products in front of designers to inspire them to use them in
4 Ways Building Product Manufacturers Can Use Pinterest for Marketing Â
What is Pinterest? How is it useful for building product manufacturers? In comparison to social media apps like Instagram or Facebook, Pinterest is a visual discovery engine for
The ROI of Social Media
Businesses have operated online more than ever before. The costs of marketing online can be high, so it is important to think of ways to maximize spending. Businesses