As 2025 comes to a close, it is helpful to look back at the topics that shaped conversations in the building industry. The following blogs were among the
From SEO to ROI: How Keyword Research Can Boost Your Content Marketing Results
Before you can genuinely understand the basics of keyword research, you must understand what SEO (Search Engine Optimization) is all about and why it matters for your brand’s
Marketing in a Time of Uncertainty
Nathan Furr, Associate Professor of Strategy at INSEAD, and Susannah Harmon Furr recently published a book titled “The Upside of Uncertainty.” It outlines how businesses can continue to
Marketing Metrics to Help Grow Your Brand
How do you know your marketing efforts are worth the effort? Too many times companies keep the same marketing plan without knowing whether it’s worth it. How much
Free Guide: The Complete Guide to Social Media
How does the building product manufacturing industry use social media to share content? What content is best for each platform and what platforms should your brand focus on
How Building Product Manufacturers Can Engage Their Audience on Twitter
Twitter is a powerful platform with millions of engaged users every day. The latest number of daily active Twitter users globally is 396.5 million users. The challenge is
Free Guide: How to Leverage Social Media to Maximize your Trade Show Investment
How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed.
The COMPLETE Guide To Creating Buyer Personas for Building Product Manufacturers
A buyer persona is a fictional representation of your target customer. Creating buyer personas will help you define your customer’s unique pain points, which is critical to defining
How to Leverage LinkedIn to Grow and Sell Your Building Products Brand
As marketing and sales professionals we invest a lot of time and resources to network, acquire leads and generate revenue, so identifying tools to strengthen and support these
How to Reach the Do-it-yourself (DIY) Consumer
It’s no secret that the industry for do-it-yourself (DIY) home improvement retailing has observed notable growth during the COVID-19 pandemic. However, according to ReportLinker’s DIY Home Improvement Market