Social Media Strategy Archives - GreenHouse Digital + PR

Social Media Strategy

February 19, 2020
AHR Expo

What we learned at AHR 2020

FAQs from exhibitors AHR Expo, the world’s premier HVACR event, attracted thousands of attendees from across the globe, with more than 500,000 square feet of exhibit space featuring everything that is new in the industry. This year the GreenHouse Digital + PR team walked the show floor looking to connect with other marketing professionals and find our favorite booths to highlight in our “AHR Top Picks” series on social media. […]
February 6, 2020

The 3 Best Social Media Platforms for Advertising

Why Facebook, LinkedIn and Instagram are the most important social channels for brands in the design and construction industry. A crucial part of building a social media strategy is to identify the right social media channels for your brand’s advertising. Many companies make the mistake of using every single channel social media has to offer, but don’t really know why they’re advertising on each.  Marketers then struggle to find the […]
January 23, 2020

5 Types of Content You Should Create in 2020

The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is their social presence. Many have held onto the old school belief that social media is not right for business. Herein is where the missed opportunity lies.  Many people use social media to stay informed, entertained and connected. Your followers and customer prospects […]

July 23, 2019

Using Instagram Stories and IGTV for Brand Awareness

If you woke up this morning and the first thing you did was check your social media accounts, you’re not alone.  Eight out of every 10 of us check their accounts before brushing their teeth. The average internet user spends 2 hours and 22 minutes of their waking hours double-tapping, sharing, commenting and posting on social media according to a GWI report.  With literally billions of users dedicating a significant […]
August 22, 2019

Expert Tips on Navigating Facebook and Instagram

Are you baffled by social media’s constant changes?  Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book?  Me too! Let’s downshift…  Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
September 6, 2019

Social Media Trends in 2019: What it Means for B2B Brands

It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything.  For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]
September 13, 2019

3 Important ROI Calculations All Social Media Managers Need to Know

Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media manager’s responsibility to prove that they are maximizing their social media ROI (return on investment).  An essential part of building a successful social media strategy—and earning management buy-in— is establishing KPIs (Key Performance Indicators) that ladder up directly to your brand’s business […]
October 10, 2019

4 Social Media KPIs Your Business Needs To Track (Part 1): Social Media Reach Explained

Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond to companies that push products and sales anymore; instead, they want their favorite brands to join in the conversation and prove their value by building relationships and telling their stories. But how can you ensure that your company is sending the right message […]