social media Archives - GreenHouse Digital + PR

social media

February 19, 2020
AHR Expo

What we learned at AHR 2020

FAQs from exhibitors AHR Expo, the world’s premier HVACR event, attracted thousands of attendees from across the globe, with more than 500,000 square feet of exhibit space featuring everything that is new in the industry. This year the GreenHouse Digital + PR team walked the show floor looking to connect with other marketing professionals and find our favorite booths to highlight in our “AHR Top Picks” series on social media. […]
February 6, 2020

The 3 Best Social Media Platforms for Advertising

Why Facebook, LinkedIn and Instagram are the most important social channels for brands in the design and construction industry. A crucial part of building a social media strategy is to identify the right social media channels for your brand’s advertising. Many companies make the mistake of using every single channel social media has to offer, but don’t really know why they’re advertising on each.  Marketers then struggle to find the […]
January 23, 2020

5 Types of Content You Should Create in 2020

The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is their social presence. Many have held onto the old school belief that social media is not right for business. Herein is where the missed opportunity lies.  Many people use social media to stay informed, entertained and connected. Your followers and customer prospects […]

March 19, 2019

How to Handle Negative Attention on Social Media

You receive a notification about a new Facebook post. You quickly open your page only to wish you hadn’t. A nasty-negative customer complaint is now sitting on your page for all to see… Unfortunately, people turn to social media to complain about companies all the time. However, with a proper plan in place, you can use those negative comments as leverage to win over future customers. Follow our team’s strategic […]
June 25, 2019

LinkedIn Debuts New Design; Shifts Advertising/Targeting Options

As more users turn to LinkedIn to engage with industry professionals or to research career resources,, the platform changes to accommodate these needs. Some of these changes are more noticeable, like organic post geo targeting or profile tagging in posts. Other changes happen on the platform’s backend and on its Ads Manager. Here are some of the latest changes and things you can now expect from LinkedIn, both in terms […]
July 23, 2019

Using Instagram Stories and IGTV for Brand Awareness

If you woke up this morning and the first thing you did was check your social media accounts, you’re not alone.  Eight out of every 10 of us check their accounts before brushing their teeth. The average internet user spends 2 hours and 22 minutes of their waking hours double-tapping, sharing, commenting and posting on social media according to a GWI report.  With literally billions of users dedicating a significant […]
August 22, 2019

Expert Tips on Navigating Facebook and Instagram

Are you baffled by social media’s constant changes?  Questioning where it fits in your marketing strategy? Confused why this reads like a self-help book?  Me too! Let’s downshift…  Hi, I am an experienced social media marketer with an emphasis on Facebook and Instagram. For many years I have worked hard to fully understand how Facebook and Instagram, as well as Ads, work. As the person expected to have all the […]
September 6, 2019

Social Media Trends in 2019: What it Means for B2B Brands

It’s no secret that social media has changed the communications landscape. It’s become our number one way to share our lives, learn about events from around the world, and discover useful information about almost anything.  For B2B brands, it’s important to leverage the growth of social media to help amplify and illustrate their unique selling proposition. Here are some figures that help underscore just how much influence this technology has […]