We’ve all heard the stories of companies that have grown through the power of search engine optimization (SEO) and paid search advertising (PPC). These two powerful marketing channels
After the Show: Getting the Most Out of Your Trade Show Leads
So after the initial investment in the trade show, you’re feeling pretty good. There was plenty of interest in your product or service, and you collected hundreds of
How To Create The Best User Experience On Your Website
Organize your website and create the best user experience by using two very important elements. Does your website help the user solve their problem or answer their question?
From SEO to ROI: How Keyword Research Can Boost Your Content Marketing Results
Before you can genuinely understand the basics of keyword research, you must understand what SEO (Search Engine Optimization) is all about and why it matters for your brand’s
Marketing in a Time of Uncertainty
Nathan Furr, Associate Professor of Strategy at INSEAD, and Susannah Harmon Furr recently published a book titled “The Upside of Uncertainty.” It outlines how businesses can continue to
Marketing Metrics to Help Grow Your Brand
How do you know your marketing efforts are worth the effort? Too many times companies keep the same marketing plan without knowing whether it’s worth it. How much
How Building Product Manufacturers Can Engage Their Audience on Twitter
Twitter is a powerful platform with millions of engaged users every day. The latest number of daily active Twitter users globally is 396.5 million users. The challenge is
How Building Product Manufacturers Can Tap Into TikTok’s Influencer Community to Drive Awareness
Did you know TikTok has over 1 billion active users and the highest engagement rate compared to any other social media platforms? The truth is, it’s getting very
Get Discovered on Facebook: Tips for Building Product Manufacturers
Facebook has almost 3 billion monthly active users; of that, over 80 million users are on the mobile app. Studies show that 83% of women and 75% of
How to Leverage LinkedIn to Grow and Sell Your Building Products Brand
As marketing and sales professionals we invest a lot of time and resources to network, acquire leads and generate revenue, so identifying tools to strengthen and support these