By now, most of us would typically be preparing for the kick-off to the annual building-product and HVAC trade shows, which in pre-pandemic times are routinely staged during
6 Marketing Tactics to Stay Relevant
Refreshing your marketing tactics is important to stay relevant, especially in times of change. While we don’t know exactly how long this “new normal” will last, we can
5 Easy Tips to Effectively Promote Your Online Training Courses
In an effort to mitigate disruption and forge a new path forward through the new normal, building product manufacturers have pivoted to the internet to continue providing training
The Importance of Integrating Your Marketing and PR Efforts
In the current digital age, roles and responsibilities are constantly changing and impacting one another. Remembering that we’re all in this together can have major benefits for your
How detailed buyer personas will impact your overall marketing strategy
What is a Buyer Persona? A buyer persona is a fictional representation of your target customer. Creating buyer personas will help you define your customer’s unique pain points,
How to Promote Your Virtual Event on Social Media
There used to be a time when virtual events sounded somewhat futuristic. But with the rapidly changing communications landscape, more and more building-product manufacturers have pivoted to the
Influencer Marketing for Building Product Manufacturers [Infographic]
Finding is the right influencer for your brand is essential to the success of influencer marketing. Be sure to asses the relevancy of an influencer before jumping into
What we learned at AHR 2020
FAQs from exhibitors AHR Expo, the world’s premier HVACR event, attracted thousands of attendees from across the globe, with more than 500,000 square feet of exhibit space featuring
The 3 Best Social Media Platforms for Advertising
Why Facebook, LinkedIn and Instagram are the most important social channels for brands in the design and construction industry. A crucial part of building a social media strategy
5 Types of Content You Should Create in 2020
The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is