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The last time you attended a tradeshow, you probably felt jam-packed into the exhibit hall, fighting for elbow space. Those were the days! In a newly socially distanced
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Social media is a major player in reaching your target audience. While social media marketing has already greatly expanded the way brands and customers interact, the pandemic pushed
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When creating your social media strategy, consider incorporating user-generated content, or UGC. UGC is defined as any content created by a user of a company’s product or service
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Social media is an ever-evolving game. As a company, it is important to stay on top of the trends that make sense for your industry. In the building
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Content marketing is any source of educational or entertaining material that provides value to an audience. Examples of content marketing include blogs, white papers, videos, infographics, and podcasts
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You wouldn’t build a house without a blueprint, so why would you create a search engine marketing campaign without a solid keyword strategy? A well-thought-out strategy can be
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Three noteworthy findings from Cision and PR Week’s latest 2020 Comms Report, based on a survey of more than 300 marketing professionals PRWeek partnered with Cision on a
