I just listened to a fantastic MOZ webinar on How to Appear in Generative AI Search, and as a PR professional in the building products/manufacturing space, here’s my
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How PR Strategy Impacts SEO Performance & How SEO Can Impact PR
Public relations (PR) and search engine optimization (SEO) are two distinct but interconnected disciplines that play crucial roles in modern marketing and communication strategies. PR professionals leverage various
SEO + PPC Integration and Why You Need to Implement This Now
We’ve all heard the stories of companies that have grown through the power of search engine optimization (SEO) and paid search advertising (PPC). These two powerful marketing channels
How To Create The Best User Experience On Your Website
Organize your website and create the best user experience by using two very important elements. Does your website help the user solve their problem or answer their question?
From SEO to ROI: How Keyword Research Can Boost Your Content Marketing Results
Before you can genuinely understand the basics of keyword research, you must understand what SEO (Search Engine Optimization) is all about and why it matters for your brand’s
Why Your Brand Needs a Blog
You may be thinking to yourself– is blogging still worth it? We can give you the short answer: Yes! We have seen many trends come and go, but
How to Leverage LinkedIn to Grow and Sell Your Building Products Brand
As marketing and sales professionals we invest a lot of time and resources to network, acquire leads and generate revenue, so identifying tools to strengthen and support these
Why You Should Prioritize Video for Your Social Media Platforms
From Instagram stories and reels to Youtube videos, social media channels prioritize video content on their platforms. Most businesses understand the importance of having a social media presence,
How to Reach the Do-it-yourself (DIY) Consumer
It’s no secret that the industry for do-it-yourself (DIY) home improvement retailing has observed notable growth during the COVID-19 pandemic. However, according to ReportLinker’s DIY Home Improvement Market
What to know about PR and Search
The majority of online traffic is driven by search engines, and even though paid search is necessary to reach a wider audience, organic search results tend to receive