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Social Media

January 9, 2020
social media changes

Keeping Up With Social Media Changes and Why it’s Important

Brace yourself… Because here’s a look at a few of the social media changes and updates we saw in 2019. Seemingly, each week social media brand managers were hit with a new round of “now this, no longer that.” Feeling a little overwhelmed? It’s no secret that social media is constantly evolving and changing. But the pace of change is definitely increasing. New platforms, breaking updates, just-added features and functionalities […]
December 4, 2019
Trade Show Tips

6 Ways to succeed at the 2020 AHR Expo with Social Media

How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed.  To this end, brands utilize a variety of pre-trade show promotions designed to drive booth traffic:  Prize raffles Email blasts Direct /dimensional mailers Print advertisements Promotional videos Awards/contests   But we want to focus on one tactic that has become increasingly popular and […]
November 15, 2019

How Social Media Marketing Can Help Grow Your Building Products Brand

Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it will truly impact your bottom line. Or maybe it’s because many building product manufacturers are afraid of the unknown. In other words, brand managers typically know what they’re going to get from a trade show, sponsored webinar or from a lunch-and-learn. But […]

September 13, 2019

3 Important ROI Calculations All Social Media Managers Need to Know

Businesses across the globe use social media to generate revenue. Pure and simple. However, now that B2B brands recognize the value of social media it’s the social media manager’s responsibility to prove that they are maximizing their social media ROI (return on investment).  An essential part of building a successful social media strategy—and earning management buy-in— is establishing KPIs (Key Performance Indicators) that ladder up directly to your brand’s business […]
September 19, 2019

Social Media Marketing Budget Breakdown: Develop a Comprehensive Plan for Future Success

Great! You have an amazing social media strategy all mapped out. Now what? Your social media budget is what comes next. Creating a solid social media budget can make or break your social media strategy. In this post, we’ll explain the advantages of proper social media budgeting, five factors to consider when you create a budget, and some of the average costs you can expect to invest in each of […]
October 10, 2019

4 Social Media KPIs Your Business Needs To Track (Part 1): Social Media Reach Explained

Nowadays, customers want to connect with brands, and social media is the ultimate way for brands to interact with people on a more personal level. People don’t respond to companies that push products and sales anymore; instead, they want their favorite brands to join in the conversation and prove their value by building relationships and telling their stories. But how can you ensure that your company is sending the right message […]
October 18, 2019

Social Media KPIs Your Business Needs To Track (Part 2): The KPIs That Really Matter.

In the first part of our Social Media KPIs series, we discussed the campaign goal Reach. Reach is important to measure if your social media campaign’s goal is to build brand awareness and to target as many qualified users as possible.  Reach includes KPIs like follower count, impressions, social mentions and share-of-voice. It’s important to remember that even though your content might reach thousands of followers, it doesn’t mean it […]
October 23, 2019

What is Social Listening and Why is it Important?

A brand’s online reputation is its primary currency. When consumers trust your brand and feel confident purchasing your goods or services, sales and long-term value can be built. Like most valuable assets in life, trust is earned day-by-day across many years but can be destroyed in a matter of seconds with a viral customer service issue or damaging headline. Therefore,  it’s essential to know what people are saying about your […]