Social Media Archives - Page 3 of 4 - GreenHouse Digital + PR

Social Media

November 1, 2019

Five Steps to Develop a Social Media Content Strategy for Commercial and Residential Building Suppliers

What do specifying engineers and mechanical contractors really care about?- There is nothing more frustrating than trying to create content for commercial and residential building stakeholders and having no idea where to start and what to post. A social media content strategy is the only way to avoid that situation. Not having a B2B social media content strategy is like trying to find that new Brazilian steakhouse without a GPS; […]
October 23, 2019

What is Social Listening and Why is it Important?

A brand’s online reputation is its primary currency. When consumers trust your brand and feel confident purchasing your goods or services, sales and long-term value can be built. Like most valuable assets in life, trust is earned day-by-day across many years but can be destroyed in a matter of seconds with a viral customer service issue or damaging headline. Therefore,  it’s essential to know what people are saying about your […]
October 18, 2019

Social Media KPIs Your Business Needs To Track (Part 2): The KPIs That Really Matter.

In the first part of our Social Media KPIs series, we discussed the campaign goal Reach. Reach is important to measure if your social media campaign’s goal is to build brand awareness and to target as many qualified users as possible.  Reach includes KPIs like follower count, impressions, social mentions and share-of-voice. It’s important to remember that even though your content might reach thousands of followers, it doesn’t mean it […]

November 1, 2019

Five Steps to Develop a Social Media Content Strategy for Commercial and Residential Building Suppliers

What do specifying engineers and mechanical contractors really care about?- There is nothing more frustrating than trying to create content for commercial and residential building stakeholders and having no idea where to start and what to post. A social media content strategy is the only way to avoid that situation. Not having a B2B social media content strategy is like trying to find that new Brazilian steakhouse without a GPS; […]
November 15, 2019

How Social Media Marketing Can Help Grow Your Building Products Brand

Ok, we’ll say it: You’re not entirely convinced that social media marketing is the way to go for commercial or residential building product companies. You’re wondering if it will truly impact your bottom line. Or maybe it’s because many building product manufacturers are afraid of the unknown. In other words, brand managers typically know what they’re going to get from a trade show, sponsored webinar or from a lunch-and-learn. But […]
December 4, 2019
Trade Show Tips

6 Ways to succeed at the 2020 AHR Expo with Social Media

How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and orders placed.  To this end, brands utilize a variety of pre-trade show promotions designed to drive booth traffic:  Prize raffles Email blasts Direct /dimensional mailers Print advertisements Promotional videos Awards/contests   But we want to focus on one tactic that has become increasingly popular and […]
January 9, 2020
social media changes

Keeping Up With Social Media Changes and Why it’s Important

Brace yourself… Because here’s a look at a few of the social media changes and updates we saw in 2019. Seemingly, each week social media brand managers were hit with a new round of “now this, no longer that.” Feeling a little overwhelmed? It’s no secret that social media is constantly evolving and changing. But the pace of change is definitely increasing. New platforms, breaking updates, just-added features and functionalities […]
January 23, 2020

5 Types of Content You Should Create in 2020

The new year is just getting started and we have already seen brands implementing their 2020 digital marketing strategy. One area the construction industry seem to underestimate is their social presence. Many have held onto the old school belief that social media is not right for business. Herein is where the missed opportunity lies.  Many people use social media to stay informed, entertained and connected. Your followers and customer prospects […]