Marketing, News, Public Relations

Real-time media monitoring, online storytelling; and mainstream journalism’s impact on consumers

November 19, 2020
Madelyn Young

Three noteworthy findings from Cision and PR Week’s latest 2020 Comms Report, based on ...

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Content Marketing, Email Marketing

How to create a high-performing email

September 25, 2020
Madelyn Young

Sending the right email to your target audience is essential to get the results ...

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News

6 Consumer trends emerging from COVID-19

July 24, 2020
Madelyn Young

Pandemic-driven, homeowner behavior that all building-product manufacturers should keep on their radar for strategic ...

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Content Marketing, Lead Generation, Social Media

How detailed buyer personas will impact your overall marketing strategy

June 19, 2020
Madelyn Young

What is a Buyer Persona? A buyer persona is a fictional representation of your ...

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Content Marketing, News

Why Your Campaigns Should Be Less about Selling and More About Educating Right Now

May 7, 2020
Madelyn Young

There have been significant advertising budget cuts across industries the past few months as ...

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News

The “New Normal” for Building-Product Manufacturers

April 21, 2020
Madelyn Young

Seven Predictions and Insights from Design and Construction Industry Professionals, plus Our Own Take ...

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Content Marketing, Infographics, Public Relations, Social Media

Influencer Marketing for Building Product Manufacturers [Infographic]

March 5, 2020
Madelyn Young

Finding is the right influencer for your brand is essential to the success of ...

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Social Media

What we learned at AHR 2020

February 19, 2020
Madelyn Young

FAQs from exhibitors AHR Expo, the world’s premier HVACR event, attracted thousands of attendees ...

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Social Media

The 3 Best Social Media Platforms for Advertising

February 6, 2020
Madelyn Young

Why Facebook, LinkedIn and Instagram are the most important social channels for brands in ...

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