What is the Buyer’s Journey in Digital Marketing? In short, the buyer’s journey is a buyer’s path to purchase. Your buyers don’t usually purchase your building products or
From SEO to ROI: How Keyword Research Can Boost Your Content Marketing Results
Before you can genuinely understand the basics of keyword research, you must understand what SEO (Search Engine Optimization) is all about and why it matters for your brand’s
Marketing in a Time of Uncertainty
Nathan Furr, Associate Professor of Strategy at INSEAD, and Susannah Harmon Furr recently published a book titled “The Upside of Uncertainty.” It outlines how businesses can continue to
Marketing Metrics to Help Grow Your Brand
How do you know your marketing efforts are worth the effort? Too many times companies keep the same marketing plan without knowing whether it’s worth it. How much
The Power of Business Storytelling in Content Creation
“People don’t buy what you do, they buy why you do it.” -Simon Sinek How does a business stand out in a landscape filled with competition? Even a
Why Your Brand Needs a Blog
You may be thinking to yourself– is blogging still worth it? We can give you the short answer: Yes! We have seen many trends come and go, but
Employee Retention During the Great Resignation
It’s been a refrain lately— “Nobody wants to work!”. This age-old trope won’t die. It’s been used to blame employees for refusing to accept an unacceptable situation for
Free Guide: The Complete Guide to Social Media
How does the building product manufacturing industry use social media to share content? What content is best for each platform and what platforms should your brand focus on
3 Internal Communication Methods for the Workplace
How do you keep employees actively engaged, motivated and challenged? Making everyone feel valued and listened to will help with engagement. Keeping employees actively engaged with company policies
How Building Product Manufacturers Can Engage Their Audience on Twitter
Twitter is a powerful platform with millions of engaged users every day. The latest number of daily active Twitter users globally is 396.5 million users. The challenge is