So after the initial investment in the trade show, you’re feeling pretty good. There was plenty of interest in your product or service, and you collected hundreds of
Lead Generation for the Building Industry: The Basics Explained
Having a lead generation strategy in place is fundamental to a business’s success. But many businesses struggle to generate high-quality leads or even know where and how to
How To Create The Best User Experience On Your Website
Organize your website and create the best user experience by using two very important elements. Does your website help the user solve their problem or answer their question?
Building Industry’s Guide to the Buyer’s Journey
What is the Buyer’s Journey in Digital Marketing? In short, the buyer’s journey is a buyer’s path to purchase. Your buyers don’t usually purchase your building products or
From SEO to ROI: How Keyword Research Can Boost Your Content Marketing Results
Before you can genuinely understand the basics of keyword research, you must understand what SEO (Search Engine Optimization) is all about and why it matters for your brand’s
Marketing in a Time of Uncertainty
Nathan Furr, Associate Professor of Strategy at INSEAD, and Susannah Harmon Furr recently published a book titled “The Upside of Uncertainty.” It outlines how businesses can continue to
Marketing Metrics to Help Grow Your Brand
How do you know your marketing efforts are worth the effort? Too many times companies keep the same marketing plan without knowing whether it’s worth it. How much
The Power of Business Storytelling in Content Creation
“People don’t buy what you do, they buy why you do it.” -Simon Sinek How does a business stand out in a landscape filled with competition? Even a
Employee Retention During the Great Resignation
It’s been a refrain lately— “Nobody wants to work!”. This age-old trope won’t die. It’s been used to blame employees for refusing to accept an unacceptable situation for
Free Guide: The Complete Guide to Social Media
How does the building product manufacturing industry use social media to share content? What content is best for each platform and what platforms should your brand focus on