“People don’t buy what you do, they buy why you do it.” -Simon Sinek How does a business stand out in a landscape filled with competition? Even a
How to Leverage LinkedIn to Grow and Sell Your Building Products Brand
As marketing and sales professionals we invest a lot of time and resources to network, acquire leads and generate revenue, so identifying tools to strengthen and support these
Why You Should Prioritize Video for Your Social Media Platforms
From Instagram stories and reels to Youtube videos, social media channels prioritize video content on their platforms. Most businesses understand the importance of having a social media presence,
How to Reach the Do-it-yourself (DIY) Consumer
It’s no secret that the industry for do-it-yourself (DIY) home improvement retailing has observed notable growth during the COVID-19 pandemic. However, according to ReportLinker’s DIY Home Improvement Market
How to Get General Contractors to Switch to Your Products
Want to become more effective in your messaging and marketing to general contractors? Let’s break down the role of these decision-makers, understand what drives their purchasing decisions and
5 Creative Ways to Inspire Kitchen & Bath Designers to Use Your Products
While your company may excel in creating products for a kitchen or bathroom space, getting these products in front of designers to inspire them to use them in
4 Ways Building Product Manufacturers Can Use Pinterest for Marketing
What is Pinterest? How is it useful for building product manufacturers? In comparison to social media apps like Instagram or Facebook, Pinterest is a visual discovery engine for
Creating Marketing Content that Attracts Homeowners
Behind any industry-leading construction company is a great marketing strategy. Marketing strategies help reach new customers as it increases brand reputation. When it comes to creating any new
How to promote your online blog: A guide for Building Product Manufacturers
When planning your blog content, it’s important to consider what you want it to accomplish, as a company. More often than not, the primary goal is to drive
iOS Updates: How to Minimize the Impact on Digital Advertising
Innovation is the core of Apple’s success, catapulting the company’s rank to one of the most influential companies in consumer electronics. Its revolutionary products focus on the user