In today’s highly competitive business environment, lead generation stands out as a pivotal strategy for driving growth and success. Lead generation is the process of turning strangers into
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After the Show: Getting the Most Out of Your Trade Show Leads
So after the initial investment in the trade show, you’re feeling pretty good. There was plenty of interest in your product or service, and you collected hundreds of
Lead Generation for the Building Industry: The Basics Explained
Having a lead generation strategy in place is fundamental to a business’s success. But many businesses struggle to generate high-quality leads or even know where and how to
Building Industry’s Guide to the Buyer’s Journey
What is the Buyer’s Journey in Digital Marketing? In short, the buyer’s journey is a buyer’s path to purchase. Your buyers don’t usually purchase your building products or
From SEO to ROI: How Keyword Research Can Boost Your Content Marketing Results
Before you can genuinely understand the basics of keyword research, you must understand what SEO (Search Engine Optimization) is all about and why it matters for your brand’s
Why Your Brand Needs a Blog
You may be thinking to yourself– is blogging still worth it? We can give you the short answer: Yes! We have seen many trends come and go, but
Why You Should Prioritize Video for Your Social Media Platforms
From Instagram stories and reels to Youtube videos, social media channels prioritize video content on their platforms. Most businesses understand the importance of having a social media presence,
6 Marketing Tactics to Stay Relevant
Refreshing your marketing tactics is important to stay relevant, especially in times of change. While we don’t know exactly how long this “new normal” will last, we can
5 Easy Tips to Effectively Promote Your Online Training Courses
In an effort to mitigate disruption and forge a new path forward through the new normal, building product manufacturers have pivoted to the internet to continue providing training
How detailed buyer personas will impact your overall marketing strategy
What is a Buyer Persona? A buyer persona is a fictional representation of your target customer. Creating buyer personas will help you define your customer’s unique pain points,