As the end of the year approaches, most of us have attended at least one Facebook Live work event in the past few months. From training webinars to
How to Promote Products Without Trade Shows
By now, most of us would typically be preparing for the kick-off to the annual building-product and HVAC trade shows, which in pre-pandemic times are routinely staged during
Master Your Holiday Ad Campaigns
Holiday shopping will be a lot different than in previous years. With much of the country still practicing social distancing and enhanced safety measures to protect the community
6 Marketing Tactics to Stay Relevant
Refreshing your marketing tactics is important to stay relevant, especially in times of change. While we don’t know exactly how long this “new normal” will last, we can
Jumpstart your 2021 plans with a new or updated website
In the wake of quarantines and social distancing, there is no denying the value of your brand’s website and digital presence. These eight questions will help you determine
5 Easy Tips to Effectively Promote Your Online Training Courses
In an effort to mitigate disruption and forge a new path forward through the new normal, building product manufacturers have pivoted to the internet to continue providing training
The Importance of Integrating Your Marketing and PR Efforts
In the current digital age, roles and responsibilities are constantly changing and impacting one another. Remembering that we’re all in this together can have major benefits for your
How to Promote Your Virtual Event on Social Media
There used to be a time when virtual events sounded somewhat futuristic. But with the rapidly changing communications landscape, more and more building-product manufacturers have pivoted to the