Social media is an extensive web that only continues to grow. With new social media platforms popping up regularly, it can be difficult for a business to keep
Using Content Marketing to Reach Your Audience
Content marketing is any source of educational or entertaining material that provides value to an audience. Examples of content marketing include blogs, white papers, videos, infographics, and podcasts
How to create a high-performing email
Sending the right email to your target audience is essential to get the results you are hoping for. The best way to see results is by sending emails
6 Marketing Tactics to Stay Relevant
Refreshing your marketing tactics is important to stay relevant, especially in times of change. While we don’t know exactly how long this “new normal” will last, we can
Jumpstart your 2021 plans with a new or updated website
In the wake of quarantines and social distancing, there is no denying the value of your brand’s website and digital presence. These eight questions will help you determine
5 Easy Tips to Effectively Promote Your Online Training Courses
In an effort to mitigate disruption and forge a new path forward through the new normal, building product manufacturers have pivoted to the internet to continue providing training
How detailed buyer personas will impact your overall marketing strategy
What is a Buyer Persona? A buyer persona is a fictional representation of your target customer. Creating buyer personas will help you define your customer’s unique pain points,
Why Your Campaigns Should Be Less about Selling and More About Educating Right Now
There have been significant advertising budget cuts across industries the past few months as a result of the Coronavirus. Emarketer predicts a decline in search advertising spend of
Influencer Marketing for Building Product Manufacturers [Infographic]
Finding is the right influencer for your brand is essential to the success of influencer marketing. Be sure to asses the relevancy of an influencer before jumping into
Six Social Media Tips For a Successful 2022 AHR Expo
(Updated 1/26/2022) How does a B2B company measure trade show success? According to Forbes, most business-to-business brands measure trade show success by the number of sales leads and